Kyocera kills Contax brand

This is one bit of news that I was not impressed with, and one which my mind sees as reflecting the lack of imagination in many of todays corporations. Too many long standing brands are being killed off these days because the marketing geniuses and boardroom cowboys out there lack the capability to capitalize on a brands quality, longevity and history. Kyocera is a digital photography brand I can personally do without, however Contax has long been known for the quality of its products. Obviously someone screwed up ... any marketing type who can't capitalize on the long and illustrious history Contax has had in photography is an idiot, and obviously can’t live up to a challenge which should really be a no-brainer.

Maybe the mistake lies in the fact that too many companies are now in the game of spending more on advertising than they should. That, and the problem we face of short term thinking in business planning. Let’s fly by the seat of our pant's and react to our quarterly results rather than be driven by an actual plan which takes long term goals into consideration.

I may be jumping the gun, but I guess it’s a reflection of many a corporations philosophy that the bottom line is more important than any long term goals. Let’s cut our throats by letting valuable properties and personnel go today, in order to save money now and look good this quarter, rather than realize that we are going to need those resources in the next six months or year. Once Contax is dead who is going to seriously consider investing in the brand again ... Come on Nikon, Canon or Sony, step up and buy the F'in brand off Kyocera and do something with it … come to think of it ... Sony need to look at a high end product Digital Photography and here it is...